K-Beauty Export Support for Europe and the U.S.: How AMUTY Helps Brands Enter New Markets

Europe: pharmacy market entry

Through its partnership with Hygie31 / Lafayette, AMUTY supports K-Beauty brands from CPNP certification to pharmacy placement, creating a direct route into the European pharmacy market. CPNP is the EU Cosmetic Products Notification Portal, where cosmetic products are notified before they are sold in the European Union.

United States: Amazon and local retail

Starting in 2026, AMUTY's U.S. subsidiary will combine Amazon Prime logistics with local retail channels, so brands can focus on product development while AMUTY supports U.S. market entry and operations. AMUTY has an office in Houston, Texas.

AMUTY's four-week trials already bring full-size K-Beauty products to U.S. consumers, giving brands review data from the market they are entering. See the product trial program guide.

How AMUTY export support works

1. Contact AMUTY — Email ceo@amuty.ai or use the contact form with details of your brand and products.
2. Brand and product review — AMUTY reviews your brand and products.
3. Choose the market — Europe through Hygie31 / Lafayette pharmacies, or the U.S. through Amazon and local retail channels.
4. Certification and preparation — For Europe, AMUTY supports the process from CPNP certification to pharmacy placement.
5. Customs, logistics and marketing — AMUTY handles customs clearance, logistics and marketing end to end.
6. Sales settlement — Sales are settled through a transparent settlement system with a fair margin structure.

How to choose a K-Beauty export partner

• Retail access in the target market — check which channels the partner can actually reach. AMUTY works with Hygie31 / Lafayette in Europe and with Amazon and local retail in the U.S.
• Regulatory support — for the EU, ask who handles CPNP notification. AMUTY supports brands from CPNP certification to pharmacy placement.
• End-to-end operations — customs clearance, logistics, marketing and settlement should be covered, not just introductions.
• Transparent margins — ask how margins and settlement are calculated.
• Consumer evidence — review data from consumers in the target market makes buyer conversations easier. AMUTY's four-week trials collect reviews from U.S. consumers.
• Track record — AMUTY has $55M+ in accumulated exports and received the Best Exporter Award from the Korea International Trade Association (KITA) in 2025.